https://www.magdaramos.com/blog daily 0.75 2022-02-28 https://www.magdaramos.com/blog/messaging-and-story-telling-for-product-marketers monthly 0.5 2022-02-28 https://www.magdaramos.com/blog/0ichgsnf6xaeqox28i5a3ru8750b8k monthly 0.5 2022-02-28 https://www.magdaramos.com/blog/tag/story+telling monthly 0.5 https://www.magdaramos.com/blog/tag/marketing monthly 0.5 https://www.magdaramos.com/blog/tag/product+marketing monthly 0.5 https://www.magdaramos.com/about daily 0.75 2020-08-17 https://www.magdaramos.com/contact daily 0.75 2020-08-17 https://www.magdaramos.com/home daily 1.0 2022-02-28 https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597098778012-YT9LP17K3K77WTK7XKU3/IMG_1144.JPG Home https://www.magdaramos.com/home/protopersonas monthly 0.5 2020-08-15 https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597174959291-XNWY3L3VPSJZLH4EL2RL/IMG_5735.jpg Home - Proto Personas as a Design Thinking Discovery Method Transferring the notes into an electronic format is the first step to create the proto persona card. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597174613158-ABOWBPXSF7HZ3KA0VEWZ/wall+proto+persona.jpg Home - Proto Personas as a Design Thinking Discovery Method https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597175023825-7BRYZ1HBHMORATBY0QD6/purchasing+peter+proto+persona.png Home - Proto Personas as a Design Thinking Discovery Method - Classify the Information The next step is classifying the collective knowledge we have about the persona into Context (where the user will be using the solution), “I Want To…” (what are my needs when doing this activity) and “I need To” (what are the goals of the activity?) https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597174908594-BDLJD6ZOUQWWDIUG16E7/Slide1.jpeg Home - Proto Personas as a Design Thinking Discovery Method Final product… a complete proto persona that can be used fast track the understanding of the users throughout the organization. https://www.magdaramos.com/home/ecommerce-journey-map monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597119720400-4LOT2WIYW9SYBB8IT7VH/Warranty+Hero.png Home - Customer Journey Mapping and Experience Design https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597122689760-IUFWMMEK7R907483GMGX/User+Flow+Warranty+Claims.png Home - Customer Journey Mapping and Experience Design The User Flow shows the workflow of screens that the user will navigate to complete the task. We performed A/B testing on a large population of users to optimize design. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597161204812-2LB37WJSF145H7QJIB97/Warranty+Claims+Process+Map+FINAL.jpg Home - Customer Journey Mapping and Experience Design - Take only memories. Leave nothing but footprints. –Chief Seattle Warranty Claims Process https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597510537630-WCACTZDL2TJWXY73JTG8/Coverages.jpg Home - Customer Journey Mapping and Experience Design - Warranty Claims Coverages The system connects to the ERP systems to determine entitlements and warranty coverage for the products the user intends to claim. https://www.magdaramos.com/home/personas monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597435465272-EXKVUNSP1P3PVF8JYZVG/segmentation.png Home - Customer Decision Journey, Personas and Segmentation - Affinity Diagrams. This type of diagrams are a great way to tease out the interrelationships between the various users or customers that are part of a research effort. They enable the visualization of affinities between their goals, needs and their role in the customer journey as either a key decision maker in the acquisition process or end user of the product (perhaps both). These affinities result in persona archetypes and market segments grouped by customer needs and the value they place on a solutions to those needs. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597449755072-EZKL858ITZDE4WXO1T2C/lab+manager.jpg Home - Customer Decision Journey, Personas and Segmentation https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597434290102-BGG0LQ79O7D8XUH0ZZAF/Approver+Persona.jpg Home - Customer Decision Journey, Personas and Segmentation This is one of the Key Decision Maker CDJ personas we identified on this project. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597435205423-E96RNOJ050HYZHQBRRER/StoreOwnerSam.png Home - Customer Decision Journey, Personas and Segmentation https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597674594645-JT4U8VWBMYQS5O6L64P2/Segmentation+Final.jpg Home - Customer Decision Journey, Personas and Segmentation - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis consectetur purus sit amet fermentum. This is a deep dive into one segment highlight the explicit Customer Decision Journey and Value Drivers. https://www.magdaramos.com/home/northeast-nnyzc monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597518801629-NVGQ4RGM3ITWAYIF562E/Insights+Journey.jpg Home - Voice of the Customer VoC Data Journey to Actionable Insights to create value that competitors can’t copy. I’ve created programs to capture and act on VoC at both large and smaller companies. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597519200785-704Q6UNTS3ODDSED0KT8/MDM.jpg Home - Voice of the Customer Master Content Management System It allows both executive-level and user level research to be integrated into a Master Content Management system. https://images.squarespace-cdn.com/content/v1/5f31c92c4303f1287e05967d/1597519153637-XR3YVDPPEXLDEMOA9ZT5/VoC+Capturing+Application.jpg Home - Voice of the Customer - Led development and Salesforce integration of in-house developed VoC application. This VoC application empowers team members across all groups touching the customer at various customer journey points.